Facebook Stories Set to Get Ads as User Base Touches 300 Million

Facebook Stories and Messenger Stories now have more than 300 million users, the social networking company announced in post. More importantly, Facebook announced ads are coming to Stories on both its main app and Messenger. This comes about a year after ads were rolled out for Instagram Stories. The company has announced WhatsApp Status, the app’s version of Stories, will be getting ads next year. The Facebook, Messenger and Instagram Stories – along with WhatsApp Status – are clones of Snapchat Stories but have far more users than the pioneer of the feature.

In a post on the Facebook Business page, the company said “To help businesses reach more people, we’re now making Facebook Stories ads available to all advertisers around the world. Soon, you’ll be able to extend the reach [of ads] and improve the performance of your stories ad campaigns in Messenger.”

Facebook Stories ads will support tracking metrics such as reach, brand awareness, video views, app install, conversion, traffic, and lead generation. Brands such as iHeartRadio, Kettle Chips and KFC are among the advertisers who were part of the testing phase for Facebook Stories. The social media company claimed these brands have seen a “lift from their Facebook Stories ad campaigns.”

Citing an Ipsos survey, Facebook said, “More than half of people surveyed said they’re making more online purchases as a result of seeing Stories. In addition, 38 percent of people said that after seeing a product or service in a story they talked to someone about it, and 34% said they went to a store to look for it.”

  • Share your mind about this:

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

css.php
KKR-backed firm eyes $1 billion fund to tap India ESG investors
The Drug Lords’ Darling Lives: Griselda Blanco, The Cocaine Godmother
Angels Invest In PaisaDukan In Third Seed Round
STRONG is the new BEAUTIFUL
Basic Dining Table Etiquettes That You Should Follow
4 Interesting Facts About Weddings You Never Knew
Mumbai-Ahmedabad bullet train in the works but 40% seats on route go vacant
History Of Halloween: The Visit Of Spirits Of Dead To The Town
HDMI 2.1 Explained: Everything You Need to Know in One Place
Xiaomi Mi MIX 3 5G version likely to launch on February 24
Paytm Plans To Launch OTT Services, Begins Hiring Process
Samsung Galaxy S10+ tipped to launch with 7.8mm thick body
DesignCafe bags Rs 200 cr funding from WestBridge Capital
OnePlus Explorer Backpack goes on sale for Rs. 4,990
Bengaluru startup Doodhwala to raise ₹85 crore
5 Good Books To Read This Summer