this might have brought a question and sarcasm will say “as if other advertisements are of alien way !” But advertising the human way is something really different I found. We all know the types of advertising, using rickshaws, putting up hoardings, distribution of flyers, hoarding trucks and even couple a weeks back I posted about this type of ads.All these are effective ways and one thing in common. All use a hoarding board, small or big be it any but surely attracts us.
Now coming to the topic “Human advertising hoardings.” While returning from work I found some students carrying the lit hoardings on their back. As you can see in the images they were carrying the advertising boards on their back and this really astounded me.
After talking to them I got to know they were just some students from 11th and 12th working after their college hours to earn some to support their families. The work is to carry the boards weighing 5 to 10 kgs with a battery and take a walk in the area for 500/- per day. Their reasons to take up this job were financial matters most probably and this also adds up in the side job criteria for many people.
No limitations to walk nor any minimum distance compulsion. That actually is good as there are no restrictions on the person walking and is getting paid handsomely. The ad was about opening of Reliance mart in our vicinity and the work these young guys did, paid off well actually.
Pedestrians got attracted very easily after see the walking hoardings. Some took their pics and ofcourse you’ll be seeing them in your Whatsapp very soon. Ofcourse novelty pays off well too. The uniqueness and hard work of those boys made a niche and eye of attraction for 5 days. Simply great way to advertise !